Internet Retailing Expo 2011 Highlights

Internet Retailing Expo 2011 took place on 23rd - 24th March at Birmingham’s NEC and Peoplevox exhibited their stock control software for online retailers with warehouses. We were excited to be attending the event and officially launching version 4 of the Peoplevox web based stock control software for internet retailers.

Here are three companies that offer something different and exhibited at Internet Retailing Expo 2011: one of which I hadn’t heard of, one who Peoplevox are getting to know very well and one I recently wrote about there being a real need for.

1. Affiliates4U

To the average man on the street, affiliate marketing is pretty much an unknown. We can guess what it means related to the web but if you really don’t know anything click here to have a quick read of this to get you started.

To internet retailers, online affiliate marketing is typically positioned with the payment model at the fore – you only pay when it makes you money.

There is more to affiliate marketing than first meets the eye according to Owen Hewitson @ Affiliates4u.

Affiliates4U describes itself as the ‘hub for performance marketing’. It is free to join and appears to be consistently updated with relevant news articles. If you want to know more, visiting them at Internet Retailing Expo would be a great starting place.

A ready to use affiliate network directory

The performance marketing directory is a resource for locating affiliate sites within the network. You can search by company type and speciality to find affiliate companies to take your affiliate advertising.

If you are interested in finding out more about how affiliate marketing can help boost sales, Joshna Patel, Affiliate Manager, Red Letter Days will be a speaker in the Insights Conference.

2. Metapack

When you need to send a parcel using a carrier, you have to go onto a carrier’s website and enter in all of the information about your parcel. Once this is completed the carrier provides a quote.

If you aren’t happy with the price with the first carrier you have to repeat the process.

When internet retailers start out, this process is manageable. However, for anyone sending more than 30-40 parcels a day Metapack is proven to offer both a time and cost saving.

This interview with Steve McEvoy, Partnership and SME Director of Metapack for Lost Ferret one of their partners explains the Metapack offering.

Peoplevox recently attended the Metapack conferences – you can read our top takeaways here.

3. Collect +

At the turn of the year I discussed whether e-commerce collect return in-store would fly in 2011 and if so, how internet retailers without the clout of ASOS could pull it off.

Collect + provide a collect and return in-store option for eBay sellers right up to the internet retailers like ASOS and Littlewoods. The Collect + offering is explained here.

We will report on more suppliers helping out internet retailers as soon as we discover them and hear positive feedback from other users.

Author: Oliver Rhodes