Founded in 2011, Fotter was the first online retailer to specialise in footwear, accessories, and apparel in Argentina, tapping into a very niche market. Their business model has two strands; first, they provide a multi-brand online platform serving more than 90 brands and 20,000 items; second, they run a business unit that provides private labels with an e-commerce solution that includes their own webstore and end-to-end fulfilment akin to Amazon Web Services.

Wishing to offer the very best service for their customers and clients, Fotter recognised their need for a competent warehouse management system that could manage the complexity of their behind-the-scenes processes.

The fulfilment challenge

Being the only company targeting the footwear and accessories niche in Argentina, Fotter needed a warehouse management system that could integrate with their current e-commerce platform, Magento, and that could grow as the company expanded, keeping them ahead of the competition.

Before Peoplevox, Fotter were doing manual stock updates in Magento, locating products in the warehouse using paper, and updating inventory figures via a CSV file. All of these processes were far too inefficient for the company to scale up as they wanted.

The Solution

By introducing barcodes to the warehouse, Fotter were able to improve their processes across all areas. Stock could be updated in Magento as it was received, they had visibility on all stock movements within the warehouse, despatch statuses updated automatically instead of having to be done manually, and SKUs did not need to be ordered in a specific way, as before, because every item and location was logged on the system.

Furthermore, as the Peoplevox system is web-based software, it could be deployed remotely to Fotter’s Argentinian warehouse as easily as if they had been UK based. With our off-the-shelf integration to Magento, Fotter were able to implement the system with no technical know-how required so that their customers could continue to receive the same excellent customer service with improved logistics.


Company Name


Buenos Aires, Argentina

Company Size

11-50 Employees





We decided to work with Peoplevox because we were interested in their solution which included the Magento integration. It is a very good WMS and we are developing many webstores in Argentina and we recommend using Peoplevox as a WMS.
— Ana Hornstein, Fotter
Ana Hornstein

The Peoplevox Difference in Numbers

Surfdome 1
Magento WMS 1
Surfdome 3