London based e-tailer Surfdome sells surf, snow and skate clothing, footwear, accessories and hardware online and delivers to customers in the UK and globally. In 2010 they were listed as a Fast Track 100 company for their exceptionally quick sales growth in just two years.

Since they were growing so quickly as a business, they needed a warehouse management system that could help them scale up and cope with the demand while maintaining great customer service.

The fulfilment challenge

Surfdome stock over 80,000 stock keeping units (SKUs) in their warehouse, all of which are delivered on mixed pallets, cartons or individually. Before Peoplevox, they had to visually identify each item and check it against the delivery note which was taking up a great deal of time and leading to a lot of miscounts.

The delay at goods in also meant that items were taking a long time to appear for sale online, which meant missed sales opportunities.

The solution

After implementing the Peoplevox warehouse management system, Surfdome were able to use barcode scanners at goods in to identify and count all incoming SKUs. This high level of accuracy meant that the number of oversells dropped from 20 - 30 a day to just 1 out of stock sale in every 40,000 items sold. With Peoplevox’s live-to-the-second stock update capability, Surfdome no longer had a delay between goods being received and stock updated on the website for customers to buy.


Company Name


Wembley, UK

Company Size

50-100 Employees

Client Since




I would recommend Peoplevox to any e-tailer because the WMS has been consistently reliable with our vast range of products and high stock holding.
It has improved our productivity across the entire operation. Working with the PVX team has been a great journey.
— Raj Dhanhoa, Operations Manager
Raj Dhanhoa, Operations Manager

The Peoplevox Difference in Numbers

Surfdome 1
Surfdome 2
Surfdome 3